Our Story

Magic at Play was originally founded Think. Learn, Play, a business focused on sharing my love of sensory/messy play and show how open-ended toys can engage a child’s imagination and help them learn through play. As time went on, I found that I was drawn more and more to the magical aspects of play and so were my daughters.

Making magic potions or sword fighting, looking for faeries in the bottom of the garden or searching for a familiar, my girls and I were creating magical memories similar to those my parents gave to me.

This is when I realised that passing along the wonder of magic is something that I wanted to share with as many people as possible...and so Magic at Play was born.

I hope you can share in the love and wonder I have for the amazing products and the fun we have making magic with them.

MEET THE REST OF THE TEAM!